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The ESET company will be officially represented on the Belarusian market

The ESET company, an internationally recognized developer of antivirus software, will be officially represented on the Belarusian market, Denis Matveyev, head of the ESET representative office for Russia and the CIS states, told media on 19 October.

The quality of ESET NOD32 products has been certified by the Operations and Analysis Center under the President of Belarus. The certificate testifies that the ESET antivirus software is compliant with requirements of Belarusian technical regulations. Other antivirus software developers - the Russian companies Kaspersky Lab and Doctor Web – went through the procedure before. Thus, virtually all the major antivirus software developers, which are well represented in the CIS states, are officially represented on the Belarusian market.

ESET plans to take over 30% of the Belarusian antivirus software market. Denis Matveyev could not specify the capacity of the market but said it was worth millions of US dollars.

“We spent over half a year to enter the Belarusian market. The economic situation in the country has changed since then but we decided not to abandon our plans,” said the head of the ESET representative office. In his words, the company sees major prospects for the development of the Belarusian antivirus software market. This business avenue will be developed in Belarus. In order to secure its position on the market, the company plans to work hard to develop sales channels. If the business is successful and it is ineffective to manage it from Moscow, the company will set up a regional office in Minsk, said Denis Matveyev.

At present as many as 108 million people use ESET antivirus solutions across the globe, with a high share of Russian-speaking users.




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